Sage started Jubi in 2020 with a sewing machine, a few rolls of fabric, and a love for well-made, thoughtful clothing. She named the brand after her Danish mother-in-law's favorite saying, "Jubiiiiii!" (think yippppiieee—but usable in just about every situation, and just as cute as it sounds).

A little about Sage:

What’s your go-to sewing tool you can’t live without?
Definitely a bias tape maker—so useful, so easy, and honestly kind of fun to use.

Do you listen to anything while you sew?
I think about this all the time—I should really listen to educational podcasts or audiobooks… but I’m usually watching reruns of my favorite TV shows, something I only have to pay half attention to. Occasionally, a good silly podcast too.

What’s your favorite piece to sew?Hmmm, it changes. I have a soft spot for watching any of our patchwork pieces come together—they're also the only pieces I won’t let anyone else sew, haha. I’m possessive over them! But there’s something really satisfying about sewing a pair of boxers too.

With a love for fashion, design, and styling, Katelyn has an eye for how garments come together. She’s been sewing for Jubi for a year and especially enjoys the technical side of pattern-making and garment development. When she’s not behind the machine, she’s deep in her biology studies – combining her love for textiles with a deep appreciation for the ocean.

A little about Katelyn:

What’s the most satisfying part of sewing?
Watching a piece of fabric come together into something totally new. But also, there’s no better feeling than seeing someone wearing a piece you made with love and care.

What’s your ideal weekend?
Camping on the beach with my partner and a small group of friends. Surfing all day, trading waves, and cooking meals on the sand - especially in the summertime - is my perfect way to spend a weekend.

Other hobbies or skills outside of sewing?

I have a background in biology with a focus on marine ecosystems and conservation. Studying the ocean has given me a deeper perspective on our impact on the world, especially on Vancouver Island, where the water is such a big part of daily life.

A lifelong maker, Carmen has explored just about every textile craft - hand embroidery, knitting, even hand-built clay. She’s been sewing for years, but she’s been part of the Jubi team for one. When she’s not sewing up Jubi pieces, she works as a product manager at a local surf shop, surrounded by the ocean and the creative energy of Tofino.

A little about Carmen:

Three words to describe your sewing style?
Chaotic, hyper-focused serenity. (I.e. Don’t expect me to eat or drink a thing while I'm sewing, but I’ll be happy as a clam.)

What’s your ideal weekend?
A baby-wave surf session, brunch with my girlfriends, and a good craft—preferably all in one day.

Song or album on repeat?
The Mamma Mia soundtrack, plus any and all ABBA remixes.