ABOUT
Jubi is a Tofino based brand with a passion for natural fibres, and slow fashion. From start to finish, our designs, fabrics and practices, prioritise quality and sustainability. We aim to create timeless, versatile staples that make you feel good.
Every item is handcrafted with love and care, from design and fabric selection to small-batch in-house production and quality assurance. Our thoughtfully designed, versatile staples are meant to feel as good as they look, inviting you to express yourself every day.
JUBI comes from the Danish word for joy — like saying “youpi” or “yippee!” A cheerful cheer for just about any moment worth smiling about.
We can't wait for you to experience the joy of wearing Jubi.
